Today (Thursday 1 June) Marks & Spencer has announced it is protecting the price of its market leading quality school uniform for a third year, as part of the retailer’s commitment to protecting value on the products that matter most to customers.
According to the latest M&S Family Matters Index, the cost of living remains a concern for 81% of families, with 62% of customers placing value as the most important priority when shopping.
M&S school uniform is ranked #1 by consumers for value for money* and the retailer is clear that the hold on prices – which means they have remained the same since 2021 - will not compromise on quality.
M&S school uniform is designed to be durable and pass the ’hand-me-down’ quality test to ensure even when it’s outgrown, it’s too good to waste and can be handed down to family and friends.
Across the range, M&S has incorporated intelligent innovative design features that grow with children, from growth proof hems to adjustable waistbands and the 2023 range continues to include the parent-friendly innovations M&S is known for - from permanent pleats in skirts to “easy to iron” shirts.
Back by popular demand, this Back-to-School season, M&S will also be offering an additional 20% off school uniform for early bird shoppers, for a limited time only. Prices in the range start from just £7 for a multipack of three 100% responsibly sourced cotton unisex polo shirts, featuring StayNEW™ technology to reduce colour loss and bobbling.
When the additional 20% Back-to-School offer is applied, prices start from just £5.60 for early shoppers.
Alexandra Dimitriu, Kidswear Director at M&S, commented:
“School uniform is an essential purchase for millions of families and now more than ever, parents are prioritising value when it comes to making purchasing decisions. We believe that a great price shouldn’t come at the expense of great quality and by continuing to protect prices, we’re ensuring affordable school uniform – that also passes the hand-me-down test - is accessible to all families this Back-to-School season.”
This season, M&S is making it easier to remember the “extras” by welcoming third-party brand partners Smiggle and Hype to over 100 M&S stores across the UK.
The full Back to School product range is available in store and on M&S.com and available for next-day delivery or free Click & Collect to over 700 M&S locations.