North West 200 2025: A £10 million boost to Northern Ireland’s economy

Aine Kearney, Interim CEO of Tourism Northern Ireland pictured with Mervyn Whyte, Event Director of the North West 200. Northern Ireland’s largest outdoor sporting event was awarded funding through Tourism NI’s International Tourism Events Fund.

The North West 200, Northern Ireland’s premier outdoor sporting event, is poised to draw approximately 180,000 visitors to the North Coast from May 5 to 10, 2025, delivering a significant economic uplift to the region.

Backed with a funding boost from Tourism Northern Ireland’s International Tourism Events Fund (ITEF), the iconic motorcycle road racing event is expected to generate nearly £10 million for the local economy, cementing its status as a cornerstone of Northern Ireland’s tourism and sporting calendar.

Held across the picturesque towns of Portrush, Portstewart, and Coleraine, the North West 200 attracts top-tier international and national road racers to the renowned Triangle circuit.

The event’s global appeal is underscored by its staggering 1.8 billion media reach, achieved through live streaming and television broadcasts, which generated £25.4 million in media exposure last year alone. This unparalleled visibility positions Northern Ireland as a must-visit destination on the world stage.

Aine Kearney, Interim CEO of Tourism Northern Ireland, highlighted the event’s significance:

“We are delighted to support this year’s North West 200 through our International Tourism Events Fund. International tourism events such as this play a vital role in attracting tourists, spectators and event participants to the north.

“The North West 200 contributes significantly to the Northern Ireland economy, attracting thousands of visitors every year and millions of pounds of revenue. Hosting events such as the North West 200 gives the region a global platform from which to promote our offering as a world class travel destination.”

A Packed Programme of Racing and Entertainment

The 2025 edition of the North West 200 promises a thrilling spectacle for motorsport enthusiasts and casual visitors alike.

The event features a comprehensive schedule of practice sessions, high-octane races, and a variety of themed activities. Fans can immerse themselves in nostalgic shows, parades, and displays featuring prominent figures from the world of motorcycle racing.

Additional attractions include grandstands, live-screen viewing areas, exclusive corporate hospitality packages, interactive fan zones, and engaging event experiences designed to enhance the visitor experience.

Mervyn Whyte MBE, Event Director of the North West 200, emphasised the event’s enduring appeal and economic impact:

“We are delighted to receive funding from Tourism NI through its International Tourism Events Fund. The Briggs Equipment North West 200 delivers a significant economic benefit to the Northern Ireland economy.

“Research carried out in relation to the event showed very high levels of satisfaction from those who attend. They also have a strong desire to return, not just for the event, but to Northern Ireland as a tourism destination.

“With over 100,000 visitors coming each year, a quarter of which are from overseas, the benefits of the event are clear.”

Driving Tourism and Global Recognition

As one of 14 events supported by Tourism Northern Ireland’s ITEF, the North West 200 plays a pivotal role in promoting the region as a premier travel destination.

The fund is designed to back events that attract substantial visitor numbers and garner international media coverage, showcasing Northern Ireland’s cultural and natural attractions to a global audience.

The North West 200’s ability to draw a diverse crowd, with 25% of attendees hailing from overseas, underscores its importance as a catalyst for tourism growth.

The event’s economic contributions extend beyond direct spending, with visitors boosting local businesses, including hotels, restaurants, and retail outlets in the North Coast region. Its global media exposure further amplifies Northern Ireland’s appeal, encouraging future tourism and investment.

Plan Your Visit to the North West 200

With its blend of adrenaline-pumping racing and vibrant off-track entertainment, the North West 200 offers something for everyone.

Visitors are encouraged to explore the event’s official website, www.northwest200.org, for detailed information on schedules, ticketing, and accommodation options. Whether you’re a dedicated motorsport fan or simply seeking a unique cultural experience, the North West 200 2025 promises an unforgettable week on Northern Ireland’s stunning North Coast.

As the engines roar and the crowds gather, the North West 200 continues to solidify its reputation as a world-class event, driving economic prosperity and showcasing the very best of Northern Ireland to the world.