Iceland launches £100 savings offer – but shoppers must act before Saturday
Tuesday 20 October 2026
Shoppers looking to save money on their grocery bills can claim up to £100 in discounts from Iceland and The Food Warehouse, with a limited-time offer available to new online customers until Saturday 24 October.
The promotion gives customers £10 off their first online shop when they spend at least £60, followed by further discount codes worth a combined £90 to use across their next four shops.
With Halloween approaching and Christmas preparations getting underway, the offer could help households save on everyday essentials, frozen foods and seasonal treats.
How to claim the £100 discount
New online customers can access the offer by following these steps:
1. Visit www.iceland.co.uk and register as a new online customer.
2. Add at least £60 worth of qualifying products to your basket.
3. Enter the promotional code 1NEW100 at checkout.
4. Receive £10 off your first qualifying order.
5. Receive further discount codes to use across your next four shops, with total potential savings of £100.
The promotion requires a minimum spend of £60 per qualifying shop, and additional terms and conditions apply.
Stock up on everyday essentials and seasonal favourites
The savings can be used towards a wide selection of groceries, making the promotion particularly timely for families preparing for the additional costs of Halloween and Christmas.
Shoppers can browse everyday household essentials, freezer favourites, party food, chocolates, biscuits and seasonal treats.
Iceland also stocks branded favourites from Toby Carvery and Cathedral City.
When does the offer end
The advertised deadline for the promotion is Saturday 24 October 2026, giving eligible new customers only a few days to take advantage of the introductory offer.
Customers should check the conditions attached to their subsequent discount codes, including any expiry dates or product exclusions.
For further information and to place an order, visit www.iceland.co.uk. Full terms and conditions are available at www.iceland.co.uk/terms.
For households already planning a substantial grocery shop, the introductory £10 saving provides an immediate discount, while the additional codes offer the opportunity to reduce the cost of four future orders.
