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  • Writer's pictureLove Ballymena

An icon reimagined… McVitie’s launch White Chocolate Digestives

McVitie’s White Chocolate Digestives

A British icon re-imagined. McVitie’s announce the launch of new White Chocolate Digestives.

Making an almighty comeback almost two decades after they temporarily hit shelves in 2005, White Chocolate Digestives are finally here to stay as a permanent addition to the McVitie’s family.


Perfect for those who enjoy the sweeter things in life, McVitie’s White Chocolate Digestives feature the tasty original Digestive biscuit base, now covered with a smooth layer of creamy white chocolate.


As we approach the 100th anniversary of the nation’s favourite McVitie’s Milk Chocolate Digestives, the new flavour joins the McVitie’s Digestives family alongside Dark Chocolate, Double Chocolate and Caramel - and as a permanent member, it’s here to stay! 


Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I said:

“Our customers have been asking for White Chocolate Digestives for a while and we're excited to finally bring them to the shelves!

"Knowing how much people love white chocolate and having new sweet treats to try, we couldn’t wait to make this highly anticipated addition to the Digestives family.”

McVitie’s White Chocolate Digestives are available in Sainsbury’s now and in other UK supermarkets soon, including Co-op, Tesco, Asda and Morrisons.


McVitie’s White Chocolate Digestives RRP: £1.89 per pack of 15 biscuits  


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