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  • Writer's pictureLove Ballymena

A ‘sizzling’ win for Galtee and Asda

Cathy Elliot, Asda Buying Manager for NI Local with David Neill, Senior Account Manager at Pilgrims Food Masters

Cathy Elliot, Asda Buying Manager for NI Local with David Neill, Senior Account Manager at Pilgrims Food Masters


Galtee, part of Pilgrims Food Masters, has worked with Asda to secure listings for five new bacon and sliced meat lines, which will be stocked across all the retailer’s NI stores.

 

The new products include three twin pack ham varieties including traditional and crumbed and two traditional and smoked bacon products which are completely new to Asda.

 


Galtee has a long-established history as a key Irish brand in bacon and sliced meats and is now one of the largest food manufacturing employers in Northern Ireland as part of Pilgrims Food Masters.


David Neill, Senior National Account Manager at Pilgrims Food Masters explains:

 

“We are delighted to introduce our product range to Asda stores across NI. Galtee is a top Irish food brand and we’re confident Asda shoppers will enjoy the flavours and quality of Galtee’s brand new bacon and sliced meats whilst enabling us to develop our market share with our retailers.”

 


Cathy Elliot, Asda’s Buying Manager for NI Local added:

 

“It’s brilliant to work with Galtee! We are pleased to have the brand available in all our stores across NI. We pride ourselves on working with local suppliers to bring our shoppers delicious and affordable products, without compromising on quality or taste.

 

“The five new bacon and sliced meat lines will give Asda shoppers a variety of choices, perfect for the whole family to enjoy."

 


The products are available to buy instore or online at www.asda.com

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