Wake up and smell the coffee | Boost Drinks reports successful new product launch
A growing public demand for ready-to-drink chilled coffee led Boost Drinks to create and introduce two new 250ml cans of Iced Coffee - Caffe Latte and Double Espresso - to the NI market, and following a successful launch earlier this year, the brand now boasts the 3rd largest and fastest selling Iced coffee brand within the local independent convenience channel, in the region*.
It was found that over 79% of 18 – 34 year olds have tried iced coffee before** and nearly 20% of 16 – 24 year olds are likely to choose ready-to-drink coffee over barista coffee***. This spurred the drinks company to meet the needs of people on-the-go who are looking for a refreshing caffeine fix.
Boost Drinks is not unknown for their success in NI and has celebrated multiple milestones since launching Boost Energy here in 2003. The company owns the top two selling soft drinks in the local convenience sector*.
“We couldn’t be happier with how our latest product launch has been received by the NI public,” said Boost Marketing Director Adrian Hipkiss. “We introduced Boost Iced Coffee Caffe Latte and Double Espresso at the start of the year and the demand for the ready-to-drink coffee has been phenomenal.
“Boost Iced Coffee has been in development for a while now and is produced using exclusive techniques to ensure a smooth tasting quality product made from roasting Robusta and Arabica coffee beans from Brazil and Vietnam,” added Adrian.
Boost Drinks was established in 2001, launching in Northern Ireland in 2003 and now owns the province’s top two selling soft drinks as well as the 3rd largest and fastest selling iced coffee brand where stocked in NI within the local independent convenience channel*. Boost is available in various pack formats across seven core Energy flavours, Sport, Protein, Iced Coffee, as well as limited editions.
* Source: IRI Marketplace Convenience NI 12 weeks unit sales to 14th June 2020
**Cousins Davis Usage and Attitudes Study - 1244 base, September 2019
*** Mintel 2018 – Iced coffee accounts for 1-5 global coffee launches