Tourism boom as southern visitors drive £317m into Northern Ireland economy

Economy Minister Dr Caoimhe Archibald is pictured at the Giant’s Causeway.

Visitor numbers from the Republic of Ireland to Northern Ireland surged in 2025, delivering a major boost to the local economy with spending jumping by almost a third in a single year.

New figures show a 15% rise in trips from the south, alongside a striking 31% increase in visitor spending — a trend being hailed as a powerful sign of growing cross-border tourism momentum.

Strong growth in trips and spending

According to the latest data from the Central Statistics Office, visitors from the Republic made 1.3 million trips to Northern Ireland in 2025, up from 1.1 million the previous year.

That growth translated into longer stays and significantly higher economic impact. Overnight stays rose by 9%, reaching 2.7 million nights, while total visitor spending climbed sharply from just over £242.7 million in 2024 to nearly £317.1 million last year.

The figures underline the increasing importance of the all-island tourism market, particularly as rising visitor numbers bring direct benefits to local businesses, hospitality providers and attractions.

Minister: Growth shows strength of all-island tourism

Economy Minister Dr Caoimhe Archibald said the figures reflect the strength of collaboration across the island and its impact on Northern Ireland’s tourism sector.

“These latest figures show that the all-Ireland economy is driving growth in our tourism industry,” she said.

“More people from the south are visiting the north, bringing increased spending into our local economy. With Belfast hosting the Fleadh Cheoil na hÉireann this August we can expect this positive trend to continue.”

Marketing drive delivering results

Tourism NI has credited sustained marketing efforts in the Republic of Ireland as a key driver behind the growth.

Its 2026 spring campaign — spanning TV, radio, press and social media — is on track to deliver 125 million opportunities for audiences in the south to see or hear promotions showcasing Northern Ireland’s attractions, experiences and accommodation.

The campaign highlights value for money and encourages short breaks, while building awareness of the region’s tourism offering.

Carmel Scott, Head of Marketing at Tourism NI, said the results demonstrate the impact of that strategy.

“This growth reflects the impact and importance of our sustained marketing focus in this key market, highlighting what our industry has to offer and driving demand,” she said.

“ROI visitors continue to enjoy our stunning landscapes and coastlines, vibrant food and drink scene, and world-class attractions, experiences and accommodation — all delivered with the giant welcome Northern Ireland is known for.”

Positive visitor experiences driving repeat trips

Consumer sentiment research also points to high satisfaction levels among visitors from the Republic, with most reporting their expectations were met or exceeded.

Positive feedback spans Northern Ireland’s hospitality, coastal scenery, cultural experiences and evolving food and drink scene — factors that continue to strengthen its appeal as a short-break destination.

Tourism NI says it will maintain a strong focus on the Republic market throughout the year, encouraging industry partners to do the same to keep Northern Ireland top of mind for visitors.

At a glance

• Visitor trips from the Republic of Ireland rose 15% in 2025

• Total trips increased from 1.1 million to 1.3 million

• Overnight stays grew 9% to 2.7 million nights

• Visitor spending jumped 31% to nearly £317.1 million

• Growth linked to strong cross-border tourism and marketing efforts

• Belfast hosting Fleadh Cheoil na hÉireann expected to boost numbers further

• Tourism NI campaign targeting 125 million audience impressions in the Republic

• High visitor satisfaction helping drive repeat tourism

• Sector seen as key contributor to local economic growth