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  • Writer's pictureLove Ballymena

RITUALS | Brand new store set to open in Ballymena

Tower Centre Ballymena is getting ready to welcome a brand new store when international brand Rituals opens its doors next week.


Joining an array of existing local and global big names in this exciting shopping destination, Tower Centre is the perfect location for Rituals’ first retail space in Ballymena and second in Northern Ireland.


Penny Grivea, Managing Director for UK & Ireland at Rituals, said:

“We are so excited to be opening thisstand-alone store in Ballymena, expanding the Rituals interactive experience in Northern Ireland.

"Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joyand feeling balanced during our everyday life.

"The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind and soul. This opening marks an exciting time for the brand in growing our retail presence across Northern Ireland.”

To celebrate this exciting opening, Rituals is offering:

• The first 50 store guests will receive a luxury goody bag;

• The brand’s best-selling classic shower foams will be available for £7 (RRP £9.50)

• Customers will receive a mini classic reed diffuser of their choice when they spend £40 or more.


As a proud B Corp™, Rituals embraces The Art of Soulful Living. Offering an extensive collection of luxurious yet affordable home and body products to promote personal wellbeing, the natural-origin products help customers transform daily routines into meaningful moments. Today, the company invite people to join on the path to sustainable wellbeing, with collections that are good for us and the planet.

In 2000, Rituals opened its first store on Amsterdam’s Kalverstraat, followed by openings in such vibrant cities as London, Madrid, Paris, Milan, Lisbon, Berlin, Hong Kong, Stockholm and New York and cities across the Middle East. The luxury brand has over 1,000 stores, more than 3,000 shop-in-shops and 5 urban spas in 36 countries worldwide.


Rituals has expanded rapidly on airlines, cruise liners and ferries as well as in hotels. It has also seen significant duty-free growth, with stores on more than 150 luxury cruise liners, 4 different airlines and several major airports worldwide. For more information, visit


Rituals at Tower Centre, Unit 33-34, Wellington Street, Ballymena, BT43 6AH opens September 22nd 2022.



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