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Poots launches £550K scheme to boost rural tourism with visit to Whitehead


The Minister visited tourist venues in Whitehead Co.Antrim and is pictured at The Gobbins Visitor Centre with the Mayor of Mid and East Antrim Borough Council Cllr Peter Johnston. Photo by William Cherry/Presseye

Rural Affairs Minister Edwin Poots MLA has launched a £550,000 scheme to boost tourism in rural areas.


The ‘Rural Tourism Collaborative Experiences Programme’ encourages local Councils to bring together businesses and other potential partners to work closely together to develop an end-to-end visitor experience to increase competitiveness within the rural tourism sector.  Each cluster will work together to identify the uniqueness of an area and package a range of authentic local products that can be promoted as a combined experience.



The Minister visited tourist venues in Whitehead Co.Antrim and is pictured at th e Railway Museum with Dr Joan Smyth CBE and Rev Canon John McKegney. Photo by William Cherry/Presseye

Launching the scheme in Whitehead, County Antrim, where he visited tourism businesses such as The Gobbins Visitor Centre, Whitehead Railway Museum, Blackhead Path, Whitehead Community Centre and the Lighthouse Bistro, Minister Poots said: “I’m delighted to be launching this innovative Programme, particularly as World Tourism Day, on the 27th September, celebrated ‘Tourism and Rural Development'.


“Tourism is vitally important to our rural economy and the competitive nature of the tourism marketplace, over the next few years, cannot be underestimated. 


“It is clear from my visit here in Whitehead that a spirit of collaboration is emerging in the tourism sector to jointly create visitor experiences that are accessible, bookable and compelling, offering long-term sustainability and growth to tourism in Northern Ireland.


“There is significant potential in this area and what this area can offer would attract both local and international visitors.  This funding will be the catalyst that will drive this work forward and I look forward to seeing the eventual experiences that all 11 Councils will bring forward in the coming months.”



The Minister visited tourist venues in Whitehead Co.Antrim and is pictured at the Railway Museum with Rev Canon John McKegney. Photo by William Cherry/Presseye

Mayor of Mid and East Antrim, Cllr Peter Johnston, said: “This exciting new programme from DAERA is a fantastic opportunity for businesses and Council to come together to develop unique experiences to enhance the tourism offering that Mid and East Antrim has.


“Hopefully this will allow us to drive more visitors to experience and explore the breath-taking beauty of the Borough, from stunning coastline to historic castles and the world famous Gobbins Clifftop Path, and it was a privilege to welcome the Minister for the launch of his Department’s initiative.”


Martin Clarke, Chairman of Whitehead Community Association, said: “The funding available through this Programme will be a fantastic enabler for essential community and council collaboration to build on the rich vein of art, heritage, culture and landscape that exists in Northern Ireland. Supported projects will offer locals and visitors a chance to engage through experience in the outstanding potential of places such as Whitehead.”



Notes to Editors: 1. Photo Captions: IMG_001 -  Rural Affairs Minister Edwin Poots MLA has launched a £550,000 scheme to boost tourism in rural areas. The ‘Rural Tourism Collaborative Experiences Programme’ encourages local Councils to bring together businesses and other potential partners to work closely together to develop an end-to-end visitor experience to increase competitiveness within the rural tourism sector. The Minister visited tourist venues in Whitehead Co.Antrim and is pictured at The Gobbins Visitor Centre with the Mayor of Mid and East Antrim Borough Council Cllr Peter Johnston. Photo by William Cherry/Presseye IMG_002 -  Rural Affairs Minister Edwin Poots MLA has launched a £550,000 scheme to boost tourism in rural areas. The ‘Rural Tourism Collaborative Experiences Programme’ encourages local Councils to bring together businesses and other potential partners to work closely together to develop an end-to-end visitor experience to increase competitiveness within the rural tourism sector. The Minister visited tourist venues in Whitehead Co.Antrim and is pictured at the Railway Museum with Dr Joan Smyth CBE and Rev Canon John McKegney. Photo by William Cherry/Presseye IMG_003 - Rural Affairs Minister Edwin Poots MLA has launched a £550,000 scheme to boost tourism in rural areas. The ‘Rural Tourism Collaborative Experiences Programme’ encourages local Councils to bring together businesses and other potential partners to work closely together to develop an end-to-end visitor experience to increase competitiveness within the rural tourism sector. The Minister visited tourist venues in Whitehead Co.Antrim and is pictured at the Railway Museum with Rev Canon John McKegney. Photo by William Cherry/Presseye IMG_004 - Rural Affairs Minister Edwin Poots MLA has launched a £550,000 scheme to boost tourism in rural areas. The ‘Rural Tourism Collaborative Experiences Programme’ encourages local Councils to bring together businesses and other potential partners to work closely together to develop an end-to-end visitor experience to increase competitiveness within the rural tourism sector. The Minister visited tourist venues in Whitehead Co.Antrim and is pictured with Martin Clarke, Director of Whitehead Community Association, who accompanied the minister to local shops that make up the visitor hub at the Community Centre. Photo by William Cherry/Presseye

• The Rural Tourism Collaborative Experiences Programme is a pilot aimed at rural businesses and other potential partners working together to increase competitiveness within the tourism sector. 


The Programme will provide a resource grant to local Councils to identify participants who will collaborate together to develop and deliver comprehensive tourism experiences in rural localities which is key to regional tourism growth. 


The approach will encourage participants to work together to identify the uniqueness of an area and package a range of authentic local products that can be promoted as a combined experience. 


• The Rural Tourism Collaborative Experiences Programme will seek applications from local Councils (1 per Council area) to bring together a cluster of rural businesses and other potential partners who will co-develop a combined experience to offer the visitor an end-to-end holistic product that meets the visitor’s needs, increasing dwell time in the area and thereby driving economic growth. 


• The Railway Preservation Society of Ireland has had a presence in Whitehead since it formed in 1964. The founding principles then and now are to preserve and restore heritage railways and running stock and to maintain a heritage presence across the island of Ireland.


• Erica and Joni Lutzman own and run The Lighthouse Bistro which opened in 2018.  A husband and wife team, Joni is the Head Chef and Erica is the Restaurant Manager.  Joni, who is originally from Finland, has worked as a chef in professional kitchens since he was 15-years-old.  This small bistro has earned a legion of foodie fans who travel from near and far, to enjoy award-winning cuisine.

• Formed in 1981, Whitehead Community Association aims to promote and benefit the Whitehead area, by helping to provide facilities for social welfare and recreation. The association owns and runs the Whitehead Centre, a large facility which promotes community, enterprise and latterly tourism within the town.

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