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Northern Ireland public inspired to ‘Choose Now’ and win a share of £5,000



Boost Drinks launches biggest ever campaign that honours local go-getters!


LEADING functional drinks company Boost has launched a new initiative aimed at inspiring and enabling local people to fulfil their dreams and follow their passion.


The brand recognises that life can be hectic, with people often living an on-the-go, 24/7 lifestyle whilst also striving to succeed in accomplishing their dreams by making time for a hobby or side hustle that they love.


Boost’s new campaign entitled ‘Choose Now’ launched this month and it celebrates local go-getters who want to live their lives to the full by offering a financial boost to help them achieve their goals.





There is a share of up to £5,000 up for grabs for five winners (£500 - £2000 per successful claimant) who need a little boost to scale up a hobby or side hustle to help make their dreams a reality. Each winner will also be assigned a mentor to work with them and provide practical advice and guidance.


To help those who are interested in exploring their interests and hobbies and want to take them one step further, Boost is also hosting exclusive virtual Hustle Hub workshops where inspirational local people will be profiled. These people will explain how along with their day job they also manage a side hustle and are striving every day to choose now and achieve their aspirations.


For a chance to win a share of £5000 and find out more about Boost’s Hustle Hubs, entrants should visit www.ChooseNowNI.com and simply state in no more than 500 words why they deserve a grant to be in with a chance to win.



Marketing Director Adrian Hipkiss said: “Our marketing campaign this year is bigger and better than ever before, and we’re absolutely thrilled to launch it in Northern Ireland where we are giving all local go-getters the chance to elevate their passions and hobbies!


“If you believe you need £1,000 to get a new website up and running to pursue your dream career, want £500 to spend on a new camera to focus more on your photography, or maybe £1000 towards a drum kit that will help you break into the music business, then let us know what you need and why!” said Adrian.


The Choose Now campaign comes off the back of an incredibly successful start to 2020, with Boost currently holding the province’s top two selling soft drinks* as well as being the 2nd largest and 3rd fastest selling iced drink brand where stocked in NI within the local independent convenience channel**.


The £1.2m campaign will mark the brand’s biggest marketing investment to date, and will span TV, outdoor advertising, digital activity, in-store PoS, and social media videos (YouTube).


Boost is available in various pack formats across seven core Energy flavours, Sport, Protein, Iced Coffee, as well as limited editions.


In addition to Boost’s latest campaign the leading drinks company has invested heavily into a brand refresh that includes a product packaging refresh with revamped logos unique to each range, as well as an updated visual for both the cans and bottles.


* Based on Units Sold IRI Marketplace Convenience NI  52 weeks to 9th Aug 2020


** IRI Marketplace Convenience NI 12 weeks to 9th Aug 2020


Source: IRI Marketplace Convenience NI 12 weeks unit sales to 9th August 2020

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