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M&S Northern Ireland stores share plans for retail reopening



• M&S stores across Northern Ireland get ready to welcome more shoppers back in store as customers look ahead to brighter days


• New services launched to help customers Shop Their Way – from easier payment options to contact free bra fit


• Sparks to boost rewards for customers for two weeks from 30 April - one customer every day in every store will win their shopping for free

With customers across Northern Ireland getting ready for the full reopening of retail on Friday (30 April), M&S is sharing how stores across the province will be set up to offer customers the inspiration and flexibility to Shop Your Way.

M&S has been continually adapting its store experience, offering products and services that local customers want after a year of significant change. M&S stores across Northern Ireland are offering a range of exciting new products and services to make shopping with M&S easier, convenient and more rewarding – from digital payment options to rewards and treats for shopping through our Sparks loyalty programme. All of this supported by standout M&S customer service in a safe and clean store.

Philip Conlon, M&S Head of Region for Northern Ireland / JP McShane, M&S Lisburn Store Manager said:


“We’re excited to welcome more customers back into our stores from 30 April and look forward to continuing to serve our local community. Whether you’re looking for our latest Dine-In family feast or those must-have wardrobe staples to see you into summer, we have everything to help you Shop Your Way.

“With exciting new services like our contact-free bra fitting and the Scan & Shop service on our Sparks mobile app, we’re supporting customers however they choose to shop. Whether that’s browsing in store or using our click & collect service, our local team is ready to help.”

Shop Your Way: Easy and Rewarding Ways to Pay


Following the relaunch of the M&S Sparks loyalty scheme in July last year, M&S stores across Northern Ireland are marking the return of retail by offering one Sparks customer every single day for two weeks from 30 April, in every store, their whole basket or trolley of shopping for free.

As well as offering regular rewards and treats for shopping through Sparks with M&S, the mobile App also allows customers to shop in store with their phones with the Scan & Shop with Sparks service offering a quick way to pay without using the till. This follows the recent extension of Sparks Book & Shop to help customer plan ahead and book a slot to shop at a time that suits them.

Shop Your Way: Great new services and stand out service


Outstanding customer service remains and will always be a defining feature of the M&S experience and is a key reason why customers choose to shop with M&S – from the welcoming host on the door and the brilliant operations teams behind the scenes, to the valuable in-store services offered in-store.




Bra Fit


Bra fit is back at 10 stores (Lisburn, Belfast, Ballymena, Bangor, Abbeycentre, Newry, Foyleside, Enniskillen, Omagh and Newtownbreda) allowing customers to choose between a contact-free bra fit from M&S’s expert colleague or the new option of accessing M&S’s expert service from home via a virtual appointment.

M&S Lisburn is also improving its Bra Fit service by offering customers on-the-spot payment service Pay With Me – so customers can purchase lingerie straight after their appointment from M&S’s expert Bra Fit colleagues without visiting a till.

Click and Collect


More and more customers are looking to take advantage of the flexibility and convenience of shopping with M&S across both its website and their local store. M&S is making this easier by blending these services and offering local customers free next day collection when ordered by 8pm.

M&S Cafés


The M&S Lisburn Café will be reopening with a new outdoor seating area from 30 April.

The Northern Ireland Executive has indicated that indoor hospitality can open from 24 May – subject to review – and we look forward to opening our nine additional cafes at this time.

All customer toilets will also be back open, with strict cleaning protocols in place to ensure the highest levels of hygiene.