Lidl Northern Ireland unveils Oasis-inspired ‘Lidl by Lidl’ jacket ahead of iconic reunion tour

Lidl Northern Ireland has struck a nostalgic chord with fans of one of Britain’s most legendary bands by dropping a limited-edition ‘Lidl by Lidl’ jacket inspired by Oasis, just in time for the group’s highly anticipated reunion tour.

Set to go on sale at 10am on Wednesday 9th July via lidlbylidl.com, the £30 festival-ready jacket is designed to deliver the ultimate live music experience.

Featuring two built-in drink cooling pockets and a zip that doubles as a bottle opener, it’s a tongue-in-cheek nod to Oasis frontman Liam Gallagher’s infamous Berghaus campaign—one that sparked an internet frenzy with fans asking whether it was “a collaboration with Lidl?”.

The release ties in perfectly with the sold-out Croke Park gigs in Dublin on 16th and 17th August, as thousands gear up to relive the swagger and sound of 90s Britpop royalty.

The Ultimate Festival Jacket

Fans of both Lidl and Oasis will appreciate the attention to detail. The ‘Lidl by Lidl’ badge, embroidered on the sleeve in Lidl’s signature colours, gives the jacket a distinct retro-festival edge.

As if that wasn’t enough, each jacket comes with a tambourine, encouraging spontaneous jam sessions wherever fans may be.

Far more than just a novelty item, 100% of the jacket’s proceeds will be donated to Age NI, Lidl Northern Ireland’s official charity partner—bringing real meaning to this fashion statement.

A Jacket Born from Social Media Buzz

The creation of the jacket is rooted in viral fandom. Social media was set ablaze last year when Liam Gallagher was spotted in a jacket that bore an uncanny resemblance to Lidl’s trademark branding. Comments such as “Lidl by Lidl!” echoed across platforms, planting the seed for what has now become a summer fashion phenomenon.

Eimear O’Sullivan, Corporate Affairs Director at Lidl Ireland & Northern Ireland, explained the vision behind the campaign:

“The Croke Park gigs are the most hotly anticipated gigs of the summer and now Oasis fans can relive 90s nostalgia and commemorate a piece of rock and roll history with the limited-edition Lidl by Lidl jacket. Not only does it look the part, but it comes with fun features to enhance your live music experience including insulated pockets to keep drinks cool and a handy bottle opener attached to the zip.

“Since the announcement of the tour, we’ve been overwhelmed by the response from the public to see a ‘Lidl by Lidl’ product and, as a leading discount retailer in Northern Ireland, we’re renowned for our middle aisle gems and quirky merch which has become synonymous with summer festival season.

“We’re thrilled to launch the ultimate throwback jacket that’s sure to be a hit with both Oasis and Lidl fans. We can’t wait to see fans fill Croke Park kitted out in this summer’s must-have merch.”

How to Buy

The jacket is available exclusively online at lidlbylidl.com from 10am, Wednesday 9th July. Given the buzz surrounding the product and its limited nature, fans are encouraged to act fast.

Final Encore

Whether you’re heading to the reunion gigs or just want to channel your inner rock and roll star, Lidl Northern Ireland’s latest launch is a clever blend of pop culture, charitable giving, and classic British wit.

Expect this jacket to sell out faster than a headline slot at Glastonbury.