International events hailed as ‘tee-rrific’ for Mid & East Antrim
Three international events, which were held in Mid and East Antrim in recent weeks have been hailed for putting the borough in the spotlight worldwide.
The staging of the Dubai Duty Free Irish Open, Northern Ireland Open and the Antrim Coast Half Marathon was described as a “resounding success” by elected members at a recent Council meeting.
These international events have proven to be economic and tourism drivers for the borough, members were told.
Councillors heard that more than 600 million viewers around the world are believed to have tuned into the Dubai Duty Free Irish Open, which was held at Galgorm.
The Northern Ireland Open, held at the beginning of September, was also viewed by around 300 million people.
The Mayor of Mid and East Antrim, Councillor Peter Johnston, said: “These are phenomenal numbers of people globally that our borough was showcased so wonderfully to.
“I have already spoken to a number of participants who have told me they will return to the area for staycations in the future.
“The value of these events cannot be underestimated.
“Our goal is to build our area as a golf destination and the Chief Executive is already in contact with partners in Japan with the hope that the World ISPS Handa could potentially be held here next year.”
The Mayor also told members that engagement had continued with Sir Mo Farah following his appearance and success at the Antrim Coast Half Marathon, organised by Larne Athletics Club.
More than 1,000,000 people were reached through promotion of the event and Sir Mo’s participation.
The four-time Olympic champion has promised to return next year and spoke so highly about the “beauty of the coastline” in Mid and East Antrim.
Alderman Audrey Wales MBE proposed the recommendations that Council continues to engage with partners to promote Galgorm and Mid and East Antrim as a Golf Tourism Destination, and to continue engagement with Sir Mo Farah ahead of next year’s Half Marathon.