Two tourism companies from Northern Ireland, Galgorm and Hastings Hotels, joined Tourism Ireland in Dubai for TFest – a luxury travel festival which connects influential luxury travel buyers with luxury hotels and suppliers.
The four-day B2B event involved ‘matchmaking’ meetings set up using AI (artificial intelligence), helping to ensure the delegates meet, and connect with, the most appropriate contacts. It also involved networking opportunities with around 200 influential luxury travel buyers from Europe, the Americas, Africa, the Middle East and Asia and was a valuable opportunity to meet, and do business with, influential buyers who design unique, luxury travel itineraries for their high net-worth international clients.
Louise Finnegan, Tourism Ireland’s Head of Business Partnership, said:
“Tfest is an excellent platform to showcase our superb luxury tourism offering – from our boutique hotels, castles, luxury resorts and spas, to our rich culture and heritage, and not forgetting our world-class golf.
“The format of one-to-one appointments provides a valuable opportunity for Tourism Ireland and our partners to meet, and network with, some of the most influential luxury travel professionals and buyers from all over the world – ensuring Northern Ireland is ‘top of mind’ for them in 2023 when recommending destinations to their clients.”