Boost Drinks teams up with Ireland’s largest waterpark in Kilrea to launch new flavour
As the summer swings into action, Boost Drinks, the owner of Northern Ireland’s best-selling soft drink within the local convenience channel* is throwing an after-hours, adults-only, energising party in the heart of NI to launch a new Fruit Punch flavour to the brand’s portfolio.
The reinvigorated Fruit Punch flavour is made up of punchy flavours including peach, passionfruit and banana, and available in 250ml cans at local convenience stores now.
The brand is introducing the new Fruit Punch flavour, after research showed it is one of the fastest growing flavours in the energy drink category and is growing at a rate of 28% YoY accounting for 28% of unit sales for flavours*.
To mark the launch, Boost and The Lake Kilrea are teaming up on July 1 to offer up to 200 thrill seekers the chance to take part in an exclusive event - The Boost Night Flight Party - at the largest waterpark in Ireland and people can book their place now via www.thelakekilrea.com/events-at-the-lake
Lake Kilrea, Coleraine, is home to over 11 acres of freshwater, the world’s tallest standalone floating water slide, giant inflatable obstacle courses and water and land sports,along with food and drinks trucks, is opening to ticketholders only for an exclusive evening of fun and frolics on July 1.
Francine Matthews, Brand Manager at Boost Drinks said:
“What better way to introduce our new tasty smack in thetaste buds Fruit Punch flavour than to throw an epic party, at Lake Kilrea, one that is full of energy and personality – everything that Fruit Punch is about!
“If you want to join us for the exclusive party visit www.thelakekilrea.com and get your ticket before they sell outas there are only a limited number of tickets available!” continued Francine.
Owner of The Lake Kilrea, Phelim McIntyre, said:
“We are delighted and excited to team up with Boost Drinks this summer and collaborate for our first ever Night Flight event which promises to be a fun evening for the lucky visitors. Our massive Beast slide will be in full swing along with the live music onsite and party atmosphere. We can’t wait to Boost the Beast!”
For more information visit:
www.thelakekilrea.com/events-at-the-lake
Source*: IRI Marketplace Convenience NI 12 weeks unit sales to 23.01.22
Boost was established in 2001 after founder (and MD) Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.
Two years later Boost, alongside Hardy Distribution, brought the brand to the local market, making the brand 20 years old in NI next year. Boost Drinks now owns the province’s top selling soft drink within the local independent convenience channel*.