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Ballymena’s Discount Day ‘postponed’

The much anticipated annual Ballymena Discount Day has been confirmed as ‘postponed’.

In a letter to local retailers, Emma McCrea (Ballymena BID Manager) confirmed that the decision was made due to the ongoing concerns surrounding Coronavirus and Northern Ireland Executive public health regulations.

The letter stated: “Following the NI Executives announcement on October 14th of additional coronavirus restrictions including the temporary closure of Wellbeing, Beauty and Hospitality setv ices and a ban on unnecessary travel outside your local area we have had to review our plans for the next few weeks including the annual Ballymena discount day event.

“As a board of Directors, we have consulted with local traders. Mid and East Antrim council and other stakeholders on the impact of the announcement and how we would need to adapt our plans for the next few weeks.

“While we understand the importance of the discount day event to traders. It was clear that we cannot be seen to encourage unnecessary travel into the town from outside the borough.

“The safety of our customers and staff is paramount and based on this we have reluctantly made the decision to postpone the planned discount day event at this time. We will review this at the end of the current restrictions with the hope of re-scheduling an event to later in the month.”

According to the letter though, the community can look forward to a planned special retail promotion of the town in November.

Ms McCrae stated: “In order to mitigate the disappointment of no discount day in its traditional format we have big plans to support the local traders and encourage people to shop local in November. We have an exciting campaign planned that will encourage local people to come into to the town. We will update you in the latter part of next week with more details. It will be a very positive news story and encourage a shop local, shop safely, shop Ballymena message that rewards both shoppers and traders.“