Trading Standards reveals 12 Christmas scams Northern Ireland shoppers must avoid
- Love Ballymena
- 4 minutes ago
- 3 min read
Economy Minister Dr Caoimhe Archibald has urged consumers across Northern Ireland to remain alert to fraudsters during the busy festive shopping period, warning that scammers are increasingly exploiting the rush of online gift buying.
Dr Archibald said:
“Fraudsters don’t stop for Christmas and will continue to operate, targeting people who are busy preparing for the festive season. With so many people shopping online for gifts it’s worth taking a bit more time to ensure that you’re only dealing with trusted sellers to avoid getting caught out by the scammers.”
She cautioned that while most online purchases arrive without issue, too many families face disappointment because of increasingly sophisticated scams.
“In most cases, presents and other goods will be delivered without a problem but for too many people across the north, Christmas will be spoiled, or even ruined, by heartless rogue traders operating online scams,” she said.
The Minister urged consumers to think carefully before handing over personal details.
“Whenever buying anything online, always exercise caution and make sure you think carefully before handing over any personal payment details.”
Trading Standards highlights ‘12 Scams of Christmas’
Economy Minister Dr Caoimhe Archibald, left, pictured with Damien Doherty, Trading Standards Service Chief Inspector and Alison Gilchrist, Trading Standards Enforcement Officer.
The Trading Standards Service (TSS) has launched its annual festive awareness campaign, warning shoppers about the most common scams circulating during December.
TSS Chief Inspector Damien Doherty said fraudsters are becoming increasingly opportunistic:
“Scammers are always quick to exploit people’s vulnerabilities, and this is particularly true in the lead up to Christmas. What might look like a bargain could end up costing you dearly, with fraudsters looking to steal payment details, counterfeiters selling fake goods that could harm you or your family, and scammers promising to sell you things that never arrive.”
The “12 Scams of Christmas” list highlights the most prevalent frauds consumers should be alert to:
The 12 Scams of Christmas
Delivery scams – fake delivery company messages asking for fees and personal details.
Social media advert scams – bogus Black Friday–style deals to capture payment information.
Romance scams – scammers exploiting loneliness during the holidays.
Loan and finance scams – fraudulent ‘guaranteed loan’ offers with advance fees.
Weight loss scams – misleading ‘free trial’ tablets with hidden costly subscriptions.
Counterfeit goods – dangerous fake toys, electronics, clothes and cosmetics.
Phone/vishing scams – cold callers pretending to be retailers, charities or couriers.
Ticket fraud – fake tickets for sold-out concerts and events.
Pet scams – non-existent pedigree pets advertised online with upfront payments.
E-card scams – fraudulent digital cards containing malware.
Fake shopping websites – realistic but fraudulent sites offering ‘too good to be true’ prices.
Holiday scams – bogus accommodation listings and fake competition wins.
How to Stay Safe When Shopping Online
Trading Standards has issued practical advice to help consumers reduce their risk:
Never share personal or financial information after unsolicited contact.
Avoid bank transfers and instant cash apps — use credit cards for added protection.
Ensure websites start with “HTTPS” or display a padlock symbol.
Check URLs and emails carefully for spelling or grammatical errors.
Use strong passwords and security software from reputable providers.
Never click on links within unsolicited delivery messages; instead, track parcels via official sites.
Anyone who believes they have been targeted or wants advice should contact Consumerline on 0300 123 6262 or visit the Consumerline service on NI Direct.