Let Nature In | NI fragrance brand FieldDay partners with Ulster Wildlife to boost biodiversity

Alix Mulholland, Co-founder of Co. Down-based home fragrance company FieldDay, joins Dawn Miskelly, CEO of Ulster Wildlife, and Maureen Carvill, Wildlife Gardening Officer at Ulster Wildlife, to celebrate a new partnership to inspire 5,000 households across Northern Ireland to make space for nature in their garden

Local County Down fragrance company FieldDay has joined forces with conservation charity Ulster Wildlife to inspire 5,000 households to take part in the Let Nature In campaign — an initiative encouraging people to make their gardens more wildlife-friendly.

The campaign calls on households across Northern Ireland to take simple but powerful actions to support biodiversity, from planting native wildflowers to providing food and water for birds and pollinators.

These small steps, say organisers, can make a “big difference” for local wildlife.

Already, more than 2,600 households have signed up to Let Nature In, with the goal of reaching 5,000 participants.

The initiative comes at a crucial time, as one in nine native species in Northern Ireland faces extinction — including familiar garden visitors such as hedgehogs and house sparrows.

Dawn Miskelly, Chief Executive of Ulster Wildlife, said:

“We’re thrilled to partner with FieldDay to inspire even more people to take simple, positive action for nature. By making small changes at home, together we can make a big difference for local wildlife – helping to bring nature back, one garden at a time.”

Maureen Carvill, Wildlife Gardening Officer at Ulster Wildlife, added:

“Our gardens collectively cover more land than all of Northern Ireland’s nature reserves, making them a lifeline for wildlife especially as climate change and habitat loss take their toll.

“With FieldDay’s support, we’re aiming to reach our ambitious goal of getting 5,000 households involved – sowing the seeds of change and creating a network of wildlife-friendly spaces that will help nature thrive.”

For FieldDay, which draws inspiration from Ireland’s natural landscapes in its fragrance collections, the partnership represents a natural extension of its ethos.

Alix Mulholland, Co-founder of FieldDay, said:

“We’ve always been inspired by Ireland’s landscapes, and through this partnership with Ulster Wildlife, we can combine creativity with conservation. Helping people transform their outdoor spaces into havens for wildlife is a natural extension of our ethos – and it’s easier than people think, thanks to Ulster Wildlife’s fantastic step-by-step guides.”

Everyone who signs up to Ulster Wildlife’s Let Nature In campaign will receive a free digital pack, offering practical tips, seasonal advice, and inspiration to help create thriving natural spaces — whether in a garden, terrace, or balcony.

For more information or to sign up, visit ulsterwildlife.org/let-nature-in.