ITV unveils bold new Big Brother eye ahead of autumn launch

ITV has officially revealed the new eye logo for the upcoming third instalment of Big Brother on ITV2 and ITVX, sparking excitement for the return of the reality television juggernaut this autumn.

The revamped visual identity marks the beginning of a seven-week series, once again hosted by AJ Odudu and Will Best.

A new cohort of housemates from across the UK will move into the famous Big Brother house, promising viewers a season packed with unpredictable drama, high-stakes challenges and must-see moments.

“The nation’s most renowned residence,” ITV said, “will yet again play host to all the mischief and mayhem which has undergone a makeover that’s easy on the eye.”

Returning to its roots while embracing fresh energy, this series will feature an array of new twists and turns, elaborate tasks, intense nominations, and live evictions – all leading up to one housemate walking away with a life-changing cash prize.

Live stream and Late & Live return

Following each main episode, viewers can tune into Big Brother: Late & Live, offering exclusive unseen content, hot takes and fiery debates from a rotating panel of celebrity guests.

The beloved Big Brother: Live Stream also returns, broadcasting nightly on ITVX, giving fans behind-the-scenes access into the early hours.

This season builds on the show’s 2023 resurgence, when both Big Brother and Celebrity Big Brother returned with strong performances and streaming success. ITV revealed that the shows, alongside the Late & Live companion and Live Stream content, “have been streamed over 100 million times.”

Production and commissioning

The new series has been commissioned for ITV and ITVX by Paul Mortimer, ITV’s Director of Reality Commissioning and Acquisitions, and Peter Tierney, Commissioning Editor, Reality.

Production continues to be managed by Initial (part of Banijay UK), with Katy Manley serving as Managing Director, Jody Collins as Director of Production, and Tamsin Dodgson as Creative Director.

With the iconic eye now revealed and the house prepped for chaos, Big Brother looks set to once again capture the nation’s attention, blending nostalgia with a refreshed modern format.