First look inside the Big Brother house as ITV readies for live launch this weekend!

Big Brother returns to ITV2 and ITVX this Sunday, 28 September, with fresh twists, a revamped house, and the return of Late & Live.

Big Brother is back for its third instalment on ITV2 and ITVX, with the highly anticipated Live Launch airing on Sunday at 9pm.

The reality TV giant has proved a major streaming success since its ITV revival, racking up over 100 million streams on ITVX, cementing its place as one of the platform’s top draws.

A new cast, a new house

Hosts AJ Odudu and Will Best will once again welcome a brand-new line-up of housemates from across the UK, each hoping to win over the nation — and ultimately walk away with a life-changing cash prize.

The famous Big Brother house has undergone another stylish transformation, setting the stage for weeks of drama, alliances and surprises.

ITV has promised a fresh round of twists and turns, elaborate tasks, intense nominations and live evictions, ensuring that no two nights will be the same.

More Big Brother every night

After the main show, fans can tune into Big Brother: Late & Live, which will provide an extra dose of behind-the-scenes content, fiery debates, and celebrity guest panel reactions.

Meanwhile, the iconic Big Brother: Live Stream makes its much-requested return, airing exclusively on ITVX seven nights a week. The live stream will give dedicated fans a chance to follow the drama into the small hours after Late & Live.

The countdown begins

As anticipation builds, ITV is promising a season filled with “mischief and mayhem” in Britain’s most famous reality TV house. Viewers will once again play a crucial role, with the power to influence events as the housemates battle it out to become this year’s winner.

Big Brother: Live Launch airs Sunday at 9pm on ITV2 and ITVX.