Donnelly Group wins Suzuki Regional Dealer of the Year 2025

Northern Ireland’s largest independently owned vehicle retailer, Donnelly Group, has been awarded Regional Dealer of the Year at the prestigious 2025 Suzuki GB Dealer Awards.

Competing against dealerships across the UK, Donnelly Group Mallusk earned the accolade for its outstanding performance in customer service, sales, and aftersales support. The recognition highlights the company’s reputation for delivering excellence and its continued growth within the motor retail sector.

The award presentation, attended by leading figures from the automotive industry, was made by former England Rugby World Cup-winning coach Sir Clive Woodward.

In addition to this success, Donnelly Group was also honoured for reaching a significant milestone – 20 years of partnership with Suzuki.

Eddie Black, Site Director at Donnelly Group Mallusk, said the award reflected the dedication of the entire team:

“Receiving Regional Dealer of the Year is a fantastic achievement for the entire Donnelly Group Mallusk team.

“This recognition is a testament to the hard work, expertise, and dedication of every member of staff, who consistently go above and beyond to deliver outstanding service to our customers, time and time again.

“At Donnelly Group, attention to detail is one of our core values and central to how we operate, whether someone is making their first enquiry, buying a car, or aftersales care and support.

“We are grateful to our loyal customers for their support, as well as to Suzuki GB for its partnership, and look forward to building on this success and continuing to deliver excellence across all areas of our business.”

Founded in 1947, Donnelly Group now operates eight showrooms across Northern Ireland, representing 18 leading manufacturers. Its Mallusk site, which secured the award, continues to be one of the Group’s flagship locations.