Donnelly Group opens new BYD EV showrooms in Ballymena and Dungannon

Donnelly Group has expanded its electric vehicle and hybrid offering with the opening of two new dedicated BYD showrooms in Ballymena and Dungannon.

(L-R: Malcolm Kerr, Paul Compton, Emma Donnelly and Terence Donnelly)

Northern Ireland’s largest independently owned vehicle retailer, Donnelly Group, has expanded its electric and hybrid vehicle offering with the opening of two new dedicated BYD showrooms in Ballymena and Dungannon.

The move marks a significant investment in the region’s growing electric vehicle market and strengthens Donnelly Group’s position as one of Northern Ireland’s leading multi-brand retailers as demand for lower-emission transport continues to rise.

The expansion follows the recent announcement that Donnelly Group had become an authorised BYD dealer for Northern Ireland, adding one of the world’s fastest-growing electric vehicle manufacturers to its portfolio.

Investment signals growing EV demand across Northern Ireland

The opening of the new showrooms gives customers the opportunity to explore BYD’s latest electric and hybrid vehicle range in dedicated spaces designed specifically around the EV customer experience.

The facilities in Ballymena and Dungannon will showcase BYD’s advanced battery technology and vehicle innovations, while specialist staff will be available to guide both first-time EV buyers and existing electric vehicle owners through the transition to electric driving.

The investment also reflects the rapidly changing motor industry landscape, with electric and hybrid vehicles becoming an increasingly important part of the market across Northern Ireland and the wider UK.

Donnelly Group says partnership broadens customer choice

Managing Director of Donnelly Group, Dave Sheeran, said the partnership with BYD represented an important step in the company’s continued evolution.

“Bringing BYD to Donnelly Group marked a significant step forward as we continue to evolve our offering in line with customer needs,” he said.

“As electric and hybrid vehicles become an increasingly important part of the market, our focus remains on providing customers with a wide range of choice. Partnering with a globally recognised manufacturer like BYD has allowed us to introduce innovative technology and additional options to our line-up.”

Mr Sheeran also said the expansion had delivered benefits beyond vehicle choice, including investment in the local economy and employment.

“As well as strengthening our overall offering, this investment has supported local employment and underlined our long-term commitment to the region. We were delighted to welcome customers through the doors to experience the BYD range first-hand,” he added.

New showrooms strengthen Ballymena’s growing motor retail sector

The opening of the Ballymena showroom further reinforces the town’s reputation as a major hub for the automotive industry in Northern Ireland, with several leading manufacturers and dealerships already operating in the area.

The arrival of BYD — a global manufacturer that has rapidly expanded internationally in recent years — also highlights the increasing pace of change within the motor sector as traditional petrol and diesel vehicles are gradually replaced by hybrid and fully electric alternatives.

For consumers, the expansion means greater local access to electric vehicle technology, dedicated EV expertise and a broader range of models as more drivers consider making the switch away from conventional fuel vehicles.

Focus on long-term transition to lower-emission transport

By introducing BYD to its portfolio, Donnelly Group said it is continuing to position itself as a forward-looking retailer capable of meeting changing customer demands while supporting the wider transition towards more sustainable transport solutions across Northern Ireland.

The new showrooms are expected to play an important role in helping drivers explore electric mobility options at a time when interest in EV ownership continues to grow amid rising environmental awareness and changing motoring trends.

Customers interested in viewing the latest BYD models or arranging a test drive can visit Donnelly Group online for further information and current offers.

To book a test drive and explore the latest BYD offers, visit: https://www.donnellygroup.co.uk/byd/